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Martina Franca coat production: quality in the Italian panorama
Craftsmanship has always been at the heart of luxury. Skills, abilities, knowledge of traditional practices are the cornerstone of craftsmanship and represent an irreplaceable added value.
It's not just about manual or sartorial skill, as in the case of coats, a garment made with care by the hands of a craftsman is a unique garment of its kind, a garment with a long history and enormous potential that they go beyond any current fashion. In this sense we can say that a coat produced in the traditional way acquires a quality that would be impossible to achieve within industrial production.
In this article we will go into the importance of the production of handcrafted coats and what are the essential characteristics of a quality coat.
The production of coats: the main stages
The coat production process starts from the design. The design of the coat takes shape through a decision-making work studied at the table and which requires the advice of image experts. Once the shape and model have been established, it is also necessary to identify the technical characteristics of the material and the required performance. Through an artisanal production it is also possible to package the coat directly based on the measurements of the person who will wear it, to obtain a better fit, but in any case, a hand-made coat reaches better wearability levels than the standard ones since they are always designed on the person and its wearability.
This first design phase requires great attention and care in foreseeing every detail, which is why it represents the majority of the work. This does not disqualify the production phase of the coat itself. To make a coat, as well as to design it, there is a need for a special skill, often manual and which derives from experience and tradition. Different prototypes can be made before reaching the definitive model, or different colors and variations on the theme are proposed, sometimes even identified by the craftsmen themselves who, thanks to their experience, make significant adjustments to the coat. The coat is made in parts which are then put together, like an assembly. At this point the shipment to the retailers begins and the final part, the most beautiful, is the arrival in the hands of the consumer.
Artisan coat and large industrial production: the difference
Choosing a artisan coat, therefore, means choosing a project and not just the final product. It means relying on expert hands and aiming for quality rather than speed. To get something worth wearing for life, you need to wait and, while waiting, you can rediscover the pleasure of something achieved with effort and a lot of desire.
Today we are used to having everything immediately, to having products in abundance, without worrying about the energy expenditure that we require from the planet to keep up with our cravings and desires of the moment. However, clothing such as coats should belong to a different sphere and be chosen, made and treated with care.
The large production of clothing tends not to care about the environment and the quality of the product, since the latter is made with the intention of being short-lived, the time to be supplanted by a new fashion. For this reason, valuable and durable materials are not selected, and factors such as the wearability of the finished product are not taken into consideration.
The production of handcrafted coats pays attention to the use that will be made of the product: the handcrafted coat is designed to dress the figure impeccably, to adapt not only based on size but also for as regards the material itself which can be enveloping, light and durable. Choosing to buy a handcrafted coat also means making an ecological choice: when the model no longer lives up to initial expectations, it can be replaced and donated to those who have one need without having lost value.
The main difference in terms of However, the production of coats lies in the choice of consumers: consumers often tend to think of as passive spectators of the passing market, but this is not the case. The consumer is always the active part and has the possibility to choose what is best for her or him. For this reason, it is important to enhance one's territory and choose products that are made in a sustainable way and with professional quality behind them, characteristics that large industrial production is not always able to achieve.
Martina Franca: the city of coat production
Italy is an enchanted land, a casket that holds ancient traditions preserved for a long time, from north to south. The Italian artisan heritage is one of the elements of excellence that define the peninsula itself. Made in Italy is famous and sought after all over the world as a synonym of luxury.
At Martina Franca, in the heart of Puglia, the most absolute magic takes place: here coats are made in the traditional way but with lines that adapt to current market needs . The beauty of coats in Martina Franca lies in the creation of transversal garments, of different styles and with a decisive and intriguing character: the perfect combination of tradition and trend strong>.
Modern volumes meet innovative fabrics, eco-sustainable, which are produced according to a sustainable production chain and an innovative economic model. The production of coats in Martina Franca demonstrates how it is possible even today to be able to obtain the quality of a handcrafted coat and the most modern aesthetic beauty, that it is not necessary to make a choice or compromise to find the fusion harmonic of quality, style and research, able to create a unique coat.
Manuela Conti is leader in the production of coats in Martina Franca, in particular it is specialized in the production of high quality handcrafted outerwear for women.
